About Me

Hi, I’m Amy, the founder of Petal & Pink. Here’s the thing: I started this store because I’ve been there. Therapy taught me that mental wellness isn’t something you can check off once a week—it’s something you need to nurture every single day. But when I went looking for resources to support my journey, I found that mental wellness tools were scattered all over the place and often didn’t come with much guidance. So, I thought, “Why not bring everything together in one place, make it accessible, and offer a little guidance along the way?” And thus, Petal & Pink was born.

Growing up, emotions weren’t exactly encouraged in my house—“Suck it up, Buttercup” was a favorite family phrase. This led to a lot of people-pleasing, co-dependency, and losing touch with myself. Couple that with a family history of depression and my own struggles with anxiety, and you’ve got a recipe for a whole lot of disordered thinking. But therapy? Therapy helped me get my life back. It helped me see the value in mental wellness practices, and I’m here to pass that along to you.

Before opening Petal & Pink, I was (and still am) a CPA and the owner of my own firm. Having a strong business foundation gave me the confidence to take this leap and create something completely new—a mental wellness boutique that focuses on helping people care for their minds as much as their bodies. My experience as a business owner taught me how to dream big while staying grounded, a combination that has been essential in bringing this vision to life.

At Petal & Pink, we’re not therapists (I’ll leave that to the pros), but we are here to support your mental wellness journey with the tools and resources you need. My vision is simple: I want to help remove the stigma around mental health, one carefully curated item at a time. You deserve to feel safe, seen, and supported whether you’re shopping online or visiting us in person.

Everything in our boutique is chosen with purpose. We work with therapists and reference studies to make sure each product is rooted in research and supports your mental health. While Petal & Pink is a place to shop for yourself, we also have thoughtfully selected items that make great gifts for loved ones who deserve a little self-care, too.

I approach this business with one goal in mind: service. I’m here to help make your mental wellness journey easier—and dare I say, a little more fun. Because let’s face it, the road to better mental health doesn’t have to be all heavy and serious.

When I’m not obsessing over the store (just being real), you’ll find me reading (half the shop is a bookstore, after all), crocheting, watercoloring, or hanging out with my family. Oh, and I’ve recently fallen in love with Mahjong—because why not?

Taking care of your mind is a priority, not a luxury. Let’s start today.